Make things more complicated and difficult to hear/read/see if you want people to really have to think and understand. Conscious effort makes for better understanding.
Make things simpler and easier to hear/read/see if you want them to just accept what you say as the “truth”. Unconscious absorption makes life easier for people.
I’d say my goal is to allow people to see the truth of the basic needs for others so that they find helping others even easier, while understanding their own needs, and their own highest values, so that they can be very clear about what they want most out of life.
Which all gives me a pretty good map for how to communicate these two different memetic children of mine. Make it easy for people to expand, while making it more of a meaningful and rewarding challenge for them to contract.