The goal of the average business model is: to be able to get more. The goal of the exceptional, sustainable, and most rewarding business model is: to be able to give more.
In reality this is a more subtle difference than it might seem on the surface, as both goals lead to the same general position, because wherever we give more we also tend to be able to get more, and vice versa. But focusing on giving more – physically, emotionally, intellectually, and/or spiritually – tends to be more personally enjoyable, as the human brain rewards us with all kinds of pleasure chemicals for being procreative, and focusing on giving more also tends to be more predictably effective, as what we ourselves do is what we are most in control of in life. So, on an intellectual level (world-centric thinking), it is, therefore, easier and more fun to have a business model where the bottom line is giving as much as you can to the world.
And on the spiritual level (life-centric thinking) it is easier, more fun, and more inspiring to have a business model where the bottom line is to give things that allow individuals and whole societies to grow and evolve as much as possible.
So, when you think about what you’d most love to do while you’re working, which of the following do you find yourself most interested in giving the world more of:
• Whole Food
• Clean Water
• Fresh Air
• Healing Warmth
• Energizing Light
• The Freedom of Expression
Which one or combination of these healthy things are you most inspired to offer to the world?